Gone are the days of looking in a phone book to find an artisan, dentist, plumber, contractor.
In the year 2014, 87% of the United States’ population used the internet, while 74% of them used social media. 40% use their phone to access social media, hence, information is always in hand. The process of finding the best place for BBQ as you roll into a new town is only minutes. Likewise, finding the perfect cabinet-maker for your home is only a click away.
Social media platforms for businesses
Businesses today, more than ever, use social media platforms to promote their business. In fact, without one, customers view the business as not up to date. One might think, if a business has no web presence, then they surely know nothing about the latest technology, trends, or cannot manage a business properly. It is imperative for businesses today to not only use social media, but excel at it.
Hence, if businesses have an outstanding website, blog, Facebook profile, Twitter account, Yelp review, LinkedIn resume, and so on, then they are more likely to attract more customers over businesses who don’t. This is especially true of local and small businesses.
Ryan Bradley, an avid digital marketer and WordPress developer at Inbound Boulder says, “The small businesses that take the time to optimize and create content for their core social media sites (or hire us to do it), will have a unique advantage over their local competitors.”
Social media and customers
What does a social media presence mean for the customers? A customer searching for a local cabinet-maker has only to type in the search engine what they are looking for. The more social media platforms a business has, the more likely the customer will click on the different sites to investigate their product and service.
Like a showroom, websites present the product to the customer. Vivid photos, locations, telephone numbers, and store hours are important to have front and center to make it easy for the customer to see what the business has to offer and make contact.
As a customer, perhaps you find comfort in the fact that a business has an awesome website where you can examine the goods without feeling the pressure to buy or invest just yet. You can read testimonials and see the process of making the cabinets from start to installation. A business who exposes themselves through social media, shows they not only work hard to promote their business, but desire to show the customer they will work just as hard to make them happy.
Check out our social media sites and see if we have kept up with the times, latest trends, and innovations. We strive to provide modern cabinetry with great service. Contact us and see that our product is as up to date as our social presence.
